My Advice for Businesses Trying to Grow in the Pandemic

First, be optimistic and embrace a future-oriented perspective, because things will eventually get better. Second, focus on the things you have control of, and stop worrying about the things you can’t influence. Third, increase your social media presence and diversify your distribution channels, voicing solidarity and empathy toward your consumers and letting them know that you still care and want to serve them. Fourth, capitalize on the strength of your company, whatever that may be – if you have a bestseller or highly popular item, continue to advertise it and make it available, whatever it takes. Lastly, know your why; in other words, remember why you started your business in the first place, and don’t lose sight of that purpose.

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